Choose2Care is a campaign powered by Health Match BC. The purpose of the campaign is to increase public awareness of the Health Care Assistant (HCA) profession and to provide potential HCAs with the relevant information they need in order to train, register, and become employed in British Columbia.
Proximis was brought on board as Choose2Care’s agency partner in January 2021, in order to take over the main marketing needs for the campaign. Our work has involved developing and executing a multi-channel digital marketing strategy and all of the collateral required.
We have extensively worked with the Choose2Care team to develop and refine visual identity of the campaign, including the creation of social graphics, infographics, and animated videos.
Several major updates to the website have been completed, including updated data forms to ensure site security.
Multiple videos have been filmed and edited, showcasing the appeal of working as an HCA across the diversity of locations in British Columbia.
All of the work has been underpinned by the campaign's core theme of "care," showcased in multiple different formats, including the heart logo, which we did not develop but have expanded its execution into multiple different uses.
