Simon Fraser University - Reuse For Good
In 2020, Simon Fraser University (SFU) launched Re-use for Good, a Zero-Waste Initiative in order to implement and promote reusable alternatives to single use plastics and packaging (SUPPs). Proximis was engaged as the creative vendor on the campaign.
Our role was to prepare a strategic marketing plan for the introduction of the initiative, and then develop all of the necessary creative materials.
Collaboration with several different departments at SFU was necessary in order to bring this project to fruition. We created a short animated video and a series of illustrated posters promoting the different Re-use for Good initiatives being implemented across SFU campuses such as reusable coffee mugs, water bottle refill stations and the phasing out of plastic bottles in dining and vending.
We also created graphics for use on social media.
Our role was to prepare a strategic marketing plan for the introduction of the initiative, and then develop all of the necessary creative materials.
Collaboration with several different departments at SFU was necessary in order to bring this project to fruition. We created a short animated video and a series of illustrated posters promoting the different Re-use for Good initiatives being implemented across SFU campuses such as reusable coffee mugs, water bottle refill stations and the phasing out of plastic bottles in dining and vending.
We also created graphics for use on social media.
