Future Majority

Future Majority is a national, nonpartisan, non-profit organization, encouraging young people to vote. By mobilizing young Canadians, they hope to encourage political parties of all persuasions to address the issues that impact young people.

We developed their brand from scratch, including their name and logo. As evidenced by the name, friendliness was inherent to this campaign, which naturally led into a positive, informative, and slightly fun campaign voice. The visual identity was rounded out through the use of bright colour and beautiful forestry photos.

The brand was launched with an introductory video, which we produced, shown below.