Building on the successes of the FraserHealth “Heart of Healthcare” recruitment campaign, we began working on a series of focused recruitment video projects highlighting specific healthcare sites within the Fraser Health region. The first of these projects was with Royal Columbian Hospital in New Westminster.
Production took place over a three month period between November of 2024 and January 2025, and featured interviews and workplace visuals throughout the hospital to demonstrate the vast scope of care provided by the site, and to speak to their expanded capacity with there development currently underway at the site. This even included certain sequences involving real patient care in the Operating Room and ICU which required a significant level of sensitivity and careful navigation of permissions at multiple levels to be able to represent the genuine work of nurses and physicians on site. Additional filming was also done outside of the hospital in various locations throughout the city to highlight the lifestyle experiences of staff living and working in the community of New Westminster.
The final deliverables for this project included a long form compilation video (5 mins), a 60s feature video, as well as5x shorts (30-60s) derived from the long video for distribution on social media.
