Poorvi is Vice President of Creative Services & Operations at Proximis Digital Inc.
As a VP, Poorvi plays a pivotal role in shaping both the creative vision and the operational engine that drives the agency’s success. She is responsible for overseeing the creative concepts and development of many of our most high-profile creative products, as well as leading several client files. A true “triple threat” of creative production, Poorvi’s talents for creative direction are augmented by her background as an artist/designer/illustrator, and a growing specialty in video production. She handles video production coordination at Proximis and can be found happily on location during many of our film shoots, conducting interviews and ensuring the production is aligned with objectives.
Drawing, sketching, and painting for most of her life, Poorvi is a natural visual communicator whose work experience spans countries and cultures, from Mumbai to Dubai to Vancouver. Through a unique artistic flair and rich use of colour and texture, she is able to evoke emotion and inspiration in her work. Poorvi’s education includes a bachelor’s degree in mass media with a sub-specialization in advertising, followed by a diploma in Architectural Visualization, and further studies in Graphics and Marketing at BCIT. Driven by a constant desire to learn and improve, she is currently working toward an MBA at SFU to further expand her skills and expertise.